MDD is an application for storing , reporting and sharing of market data.
Market Data is here defined as, per market (country/region etc.):
- Market sizes for a business sector.
- Competitors sales within a market
- Market shares
- Product prices
- Distribution channel (markup)
Input of data can/should be distributed to local rescources, hence increasing market knowledge and empowernment.
Cast functionality for reporting support easy access to strategic market data used as input for long term planning but also short term actions.
Users of MDD is typically:
Product managers
Business Area managers
Local Sales managers and/or sales rescources
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