Market Intelligence

Companies having a thorough knowledge and understanding of the marketplace are far more likely to be profitable.

Having a long term aproach is the starting point and continous monitoring of markets is required to stay on top.

Key knowledge areas are:

• Customer requirements
• Market size and growth
• Competitors
• Technology
• Regulations and mega trends

Often, this knowledge is existing throughout the organisation, individuals having knowledge, but since thre is no systematic approach knowledge  isn’t compiled  in a structured way, it is not not usable for decision making.

The real challenge of market Intelligence is therefore having a system in place, contionously monitoring, storing and sharing Intelligence to be used in decision making.

Underrubrik

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